Marketing (38)
That was the final word in Q3 2024. For advertisers, it wasn’t clear what would come next, as cookies had been a fixed part of the..
As autumn knocks on the door and the days grow shorter, it’s usually time to take a look at the upcoming year. In our industry as ..
Imagine this – you walk into a store and immediately find exactly what you need without any hassle. The service is excellent, you ..
Content marketing - there's no getting around it and it's important, but not that easy. That's why in part 1 of our series (Link) ..
“You definitely need content marketing in your strategy!” - Anyone new to the market today will very quickly hear that nothing wor..
Chat GPT here, image generator there - the possibilities surrounding everything related to Artificial Intelligence (AI) and what y..
Social networks are constantly evolving, content has to be consumed faster and faster, videos are the new thing. Is it still worth..
Leaving the comfort zone, improving learning effects, winning customers, testing applicants' qualifications - all this is made pos..
80% of global traffic on the internet is video, and this is true across all streaming platforms, marketing and entertainment tools..
Who hasn't experienced it? You're surfing the Internet and end up in a store you didn't know existed, but the products are kind of..
Just put your feet up and let your target group do the marketing? Is that possible? Of course, it's not quite that simple, but the..
Drawing attention to one's own products and services, winning new customers or winning customers at all, retaining customers, incr..
The history of the letter is long and it goes back several centuries. From personal letters from one's own environment to advertis..
More reach, a larger community and, in addition, addressing the right target group - this is what all marketers around the world w..
Knowing your target group increases the chance of turning a lead into a customer. Or let’s say it another way: If you know what yo..
We all have a responsibility - be it in our role as private individuals, or in the construct of a company. And that this responsib..
The most common and well-known goals are to acquire new customers or retain existing ones, improve image, increase sales, increase..
Colorful, diverse, individual - these are the recipients of marketing campaigns, the users of social media or websites, the people..
What do pillow fight day and Easter have in common? That's right - it's not a wacky joke that's meant, but a seasonal event in eac..
Today, no company can get around social media. What many use privately, but don't have on their radar in a business context in the..
Marketing has been around for a long time - so it's no surprise that just as a society has evolved, so has marketing. In this arti..
The importance of videos for marketing and social media has increased significantly in recent years and, at the latest since the b..
Marketing - a colorful bouquet of possibilities for the promotion, design, placement and distribution of products and services. On..
306.4 billion and 4200% - two numbers so absurdly high they sound made up? Seems like it, but in 2020, 306.4 billion emails were s..
In the first part of our series on relationship marketing, we looked at how important relationships are for people. This is not ju..
People are not made to go through the world alone. We are looking for a helping hand and relationships that help shape our lives. ..
What does baking powder have to do with a business area that can be found in almost every company today? Sounds like the beginnin..
In marketing, there are many different methods, tools and channels that companies can use to achieve their goals such as increasin..
Everyone is talking about, they can be consumed "on demand" and are not tied to broadcasting times: Podcasts. In this article, we..
Google Ads newest addition, Performance Max campaigns, takes a company's digital marketing to a new level and lays the foundation ..
Last week, Google surprisingly announced that the report on search terms in Google Ads will now only show terms that are frequentl..
As reported yesterday in Performance Marketing News (KW38), the SEA world is in turmoil after Google severely restricted the repor..
As reported the day before yesterday in Performance Marketing News (KW38), on September 2nd, Google massively restricted the trans..
The online marketing group (OVK) of the Federal Association of the Digital Economy (BVDW) forecasts growth in net sales from digit..
Video campaigns are a popular way to generate brand awareness. With Google Ads, you can easily place your own videos as ads on You..
Anyone who closely follows the development of modern landing pages will have noticed a trend: configurators, quizzes or similar in..
As an entrepreneur, time is usually strictly clocked. Therefore, it can of course make sense not to always have to carry out indiv..
In the last few days, reports from Google Ads users have been piling up, where a very large number of previously invisible search ..