We develop Jamstack websites and performance marketing for municipal utilities and municipalities as well as small and medium-sized companies and combine them to create a lasting sense of achievement.

A powerful combination

Jamstack Websites + Performance Marketing

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The fastest websites in the industry: We develop extremely fast jamstack websites ✅ + performance marketing ✅ for lasting success.

Flanke 7 GmbH: Jamstack Websites + Performance Marketing

Google Ads newest addition, Performance Max campaigns, takes a company's digital marketing to a new level and lays the foundation for more automation and better results. The campaigns are powerful and can provide businesses with great benefits and positive effects.

What is the new Performance Max campaign?

Performance Max is a powerful option for Google Ads campaigns based on machine learning. These automated digital ads are optimized to meet a business's specific marketing goals and reach customers where they are on the web.

Performance Max campaigns can create and optimize different ad formats by uploading your creative content (images, videos, text) to an asset bank. These ads are then delivered to the right audience wherever they achieve the best visibility. Everything is based on your goals and the data you provide during campaign creation.

What are the benefits of the Performance Max campaign?

The Performance Max campaign is a great way for marketers to get faster results with Google Ads. By using AI to optimize ads and target audiences automatically, this campaign type can do even more for the existing budget. Ads achieve great results with the desired audience and in the Google Insights page, we get a detailed information about the audience reached so that we can make further optimizations.

Automation uses all available data to create and serve ads that make the most sense for selected targets. Audience targeting and bidding are also an important part of effectiveness. Google's Audience Signals help us reach not only a broad target audience, but the most valuable audiences who are most likely to take action and respond to the ads.

The Performance Max campaign is a newcomer to the world of Google ads and the best option if you:

Performance Max ads are useful and effective for any type of business if you have a clear goal in mind.

To get the maximum performance out of your ads, here are some things you should keep in mind:

Performance Max campaigns are for you if you have decided on a clear marketing goal. Goals like sales, leads, and visits to local businesses are easy to achieve!

Make sure you have gathered all the necessary information. This includes your creative concept with all the necessary elements such as images, texts, call-to-action, videos (if used), etc.

Also determine what conversion goals you want to achieve as well as the appropriate budget, bidding strategy and target audience.

Some other great features are the implementation of dynamic retargeting tags, signals, feeds (e.g. from Google Merchant Center) and many more.

Take advantage of Performance Max campaigns

With Performance Max ad campaigns, you can take your digital marketing strategy to the next level and achieve even more - regardless of budget. Google is constantly innovating and updating in this area, and Performance Max is an important part of making performance marketing even more efficient and successful in the future.

As Flank 7, we are a Google Partner Agency and have specialized in Performance Max campaigns. We are happy to show you the possibilities that arise for your campaigns and support you in getting the maximum out of it.

The new Google Ads Performance Max campaign - a recipe for success

The Jamstack is a new method for creating websites, which convinces especially with its fast loading time and its ingenious search engine optimization. In the following we will explain the terms around the Jamstack as well as search engine optimization and show you the advantages for companies that want to realize their website with Jamstack.

Why is Jamstack the future of web development?

Jamstack is a modern architecture for website and web application development. Jamstack is based on the idea that website building blocks consist of small, reusable modules that are assembled into a complete website. The Jamstack offers a number of benefits for search engine optimization (SEO). For one, the Jamstack is very fast. Websites created with the Jamstack usually load blazing fast, which is beneficial for SEO. Secondly, the Jamstack is very flexible to use. Since websites built with Jamstack are modular, search engines can easily understand what is on a website. The Jamstack is also very scalable. When a website is built with Jamstack, it can easily run on multiple servers at the same time. This is ideal for businesses that need to update or expand their website frequently. All of these benefits make Jamstack an ideal choice for businesses that want to improve their online presence and optimize their search results.

What is Search Engine Optimization (SEO)?

SEO is short for search engine optimization. It's about making a website so that it can be easily found by search engines like Google. To do this, you must first carefully research the content of your website and choose the right keywords. You also need to make sure that your website offers a very good user experience and provides relevant content. The Jamstack is ideal for SEO, as with it offers fast loading times, high security and secure maintainability. Moreover, Jamstack websites can be optimally indexed with search engines.

What are the advantages of Jamstack for businesses?

The first and most obvious SEO benefit of Jamstack is the fact that there is no server that could be hacked. This means that the website is much more secure than traditional websites that are hosted on a server. In addition, the Jamstack is extremely fast. By avoiding servers and databases, the loading time of a website is greatly improved. This is another great advantage for SEO, as search engines prefer fast websites. Finally, the Jamstack is very scalable. Since there is no server to rely on, websites can scale as the business requires. If more traffic comes to a website, the Jamstack can easily handle it. This is especially important for businesses with high traffic spikes (e.g. e-commerce websites). Overall, the Jamstack offers many benefits for businesses, especially in terms of SEO. If you need a fast, secure, and scalable website for your business, the Jamstack should be considered.

Conclusion for a successful SEO strategy with Jamstack

The advantages of using Jamstack for a successful SEO strategy are undeniable. By separating the front-end from the back-end, websites can load faster, which in turn improves the user experience and increases the conversion rate. Jamstack also increases security, as attackers cannot access the backend. This lays an important foundation for an optimal SEO strategy.

We as an agency have specialized in Jamstack websites and offer comprehensive services to create these high-performance websites and optimize them for search engines. We know what it takes to create a successful search engine strategy combined with performance marketing.

The Benefits of a Jamstack Website for Search Engine Optimization (SEO)

This is the first in a series of case studies on the Jamstack websites we develop. We developed a website for Taxi Bastone from Schorndorf that is fast, reliable, barrier-free and bilingual.

Screenshot-from-2021-08-31-15-51-16.avif

Taxi Bastone achieves a very good score in all areas of Lighthouse.

Since owner Domenico Bastone founded his taxi company in Schorndorf in 2008, Taxi Bastone has stood for reliable service in the transport of people and goods. With 10 vehicles, a branch in Winterbach and 21 employees, Taxi Bastone offers a wide range of other services in addition to the taxi service, from long-distance journeys to airport transport and much more.

When Mr. Bastone asked us to design a new website for him, we immediately knew: This was a case for the Jamstack. A website based on the Jamstack was perfect for the requirements that we developed in a joint workshop with Mr. Bastone: A taxi website should enable users to book one of the taxi services as quickly, reliably and without any obstacles as possible . That is the central goal of the website and the technology should always be tailored to that.

The Jamstack was particularly useful here for three reasons: speed, reliability, and accessibility. However, there was also an additional challenge: the website had to be bilingual, i.e. accessible in both German and English.

The very high speed of a Jamstack website makes booking a lot easier and gives users the feeling that they are using an app instead of a website. And you can do that on your smartphone when you’re on the go, which is of course of great importance for a taxi company. Even with a very poor internet connection, for example in rural areas, a Jamstack website should still be faster than most classic websites.

Aside from the development on the Jamstack, there are still some smaller optimizations that can be used to get even more speed. For example, all images are only loaded "below-the-fold" afterwards in order not to slow down the initial page layout (so-called lazy loading). All images are also delivered in a modern format such as WebP and always in the right size, depending on the device. A smartphone user does not get any desktop-sized images that would first have to be shrunk on the client side.

Lighthouse, a Google website testing tool, gives the new Taxi Bastone website a performance score of 97 out of 100.

For a taxi company that customers rely on, it would be fatal if the website became unavailable or overloaded at certain times. Thanks to CDN, this cannot happen with a Jamstack website. No matter how big the rush is. Even if one of the edge servers in the network fails, there are still a large number of alternative servers that can step in at any time (more on this in this article).

The website also meets all the requirements for a Progressive Web App. Users can thus add the website to their smartphone screens and then even use it offline like a native app. Logically, it is not possible to book a taxi ride without an internet connection. However, it can still be useful because users can also look up information such as TAXI Bastone's phone number offline.

Accessibility should be an issue for every website these days. The aim is to develop the website in such a way that it is suitable for all users regardless of their limitations. For a taxi company that also offers services such as patient transport, this point is particularly important. For example, it is important to ensure that the website can be played back well and understandably with a screen reader (this is what tools for users with visual impairments that can read websites are called).

The static HTML that is delivered with the Jamstack at runtime is particularly easy to read for screen readers. However, there are still a few optimizations that should generally be taken into account in web development: Contact or booking forms should only use labels and not just placeholders. All images and icons should have meaningful alt tags or aria labels. When choosing colors, care should also be taken to ensure that the contrasts are strong enough to identify all the important elements. Accessible routing must ensure that the navigation to the subpages is correctly announced by screen readers. In addition, there are a variety of smaller tweaks that can help people with disabilities.

Taxi Bastone's new website scores 100 out of 100 on Lighthouse for Accessibility.

Multilingualism posed a certain challenge. Our solution for this is a language switcher in the navigation, the library react-intl from format.js and the gatsby-plugin-i18n. However, the actual implementation was quite demanding. It was important to ensure that dynamic pages generated via the CMS Prismic, such as news and job offers, can also be translated with one click. In addition, it must also be clear to Google at all times which version of a page is in which language and that it is not a duplicate. However, we were able to develop a very good solution here, which we will also use for future multilingual websites.

Even if the focus was on these four points, the website also meets all other requirements that we take for granted. The design is modern and is complemented by professional photo material that we had specially made by our long-standing partner Ralf Klamann. The website is fully responsive and has been tested on all combinations of screen size, operating system and browser. We have also implemented the basics of search engine optimization such as crawlability, sitemap and robots.txt, optimized H headings and metadata. The Core Web Vitals, which have recently become relevant for the SEO ranking, are also all very healthy, as the Lighthouse report shows. And the most important thing: the customer is happy.

Stadtwerke Schorndorf

Projects (All projects)

Do you like our projects?

Blog (All posts)

The new Google Ads Performance Max campaign - a recipe for success

The Benefits of a Jamstack Website for Search Engine Optimization (SEO)

Jamstack Case Study – Reliable, fast, barrier-free and bilingual

Flanke 7 GmbH

Jamstack Websites + Performance Marketing

A powerful combination