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Flanke 7 GmbH: Jamstack Websites + Performance Marketing

Web design is more than just a combination of colors and fonts. It is a complex interplay of various detailed decisions that ultimately all pursue the goal of creating an appealing site that the user likes to visit and linger on. And because it's not that simple - here is our article on the “dos and don'ts in web design”.

Web design includes the design of layout, colors, fonts and the overall appearance of a website as well as the programming of the necessary code. Structuring content is also part of the process to ensure user-friendly navigation. This is about more than just what is visible: technical and visual elements are combined to create a coherent user experience. The goal is an aesthetically pleasing and effective website that is user-friendly and conveys the desired message - and invites users to stay. 


Brief overview: the 7 basic rules of web design

Before we get to what you should and shouldn't do, here is a brief overview of what is considered the basis or minimum rules for good web design. 

These points are a kind of “framework” that should always be used as a guide, no matter what decisions are made in the process for a new website. 

We've collected the things you really can't do and the things you should do - so here's our list of dos and don'ts. 

There are a few other aspects of typography that should definitely be taken into account, such as 

In addition to typography, there are other points where caution is better than hindsight - such as colors, whitespace and navigation. 

Colors - The magic of the right combination 

Navigation - The signpost in the labyrinth

Responsive design - Prepared for all cases (and devices)

There are of course other aspects that you can and should consider - but if you want to find out more in general, you can take a look at 

Good web design is not only a question of aesthetics, but also of functionality. It improves user-friendliness, increases the conversion rate and either makes visitors stay longer or even makes them come back. And that is the ultimate goal. A well-designed website conveys professionalism, trust and ensures that your message comes across clearly and effectively. And if in doubt: get help with this rather than either taking on too much or making gross mistakes. 

You can find more articles from us in our 

Webdesign: Dos and Dont's 

On the one hand, being found in a search engine is not easy and, on the other hand, it is something that everyone who runs a website, store or blog is dedicated to. You can not only have an SEO strategy for content and content, but also design the structure of the site so that the architecture makes its contribution to findability. What this is, what you can do and much more, follows in this article from us for you. 


What does SEO-friendly web architecture mean?

Let's start with what exactly a web architecture or website architecture is. Well, actually exactly what the name says: the structure that organizes and provides the content of a website. In other words, hierarchies and much more.

SEO-friendly web architecture refers to the structure and organization of a website that helps search engine crawlers to efficiently crawl and index the content. A well-designed architecture not only improves the ranking in search engine results, but also provides a better user experience. So the architecture of the website needs to be considered from two points of view before you start tinkering: the future user (or the target audience you want to offer an experience to) and the search engine.

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Creating an SEO-friendly web architecture 

We now know what it is and what it brings, but of course it is now important to know what to consider and how to set up such an architecture. So here are the most important aspects to consider. 


Ideally, you should use short, easy-to-understand yet concise URLs. The URLs should be “speaking”. This means that the “/” should not be followed by a wild combination of numbers and letters, but by a “statement” such as: www.seofreundliche-architektur.de/ein-leitfaden 


One thing is particularly important here: logic! There needs to be a clear structure that is comprehensible to others and important pages should be easily accessible - i.e. no more than three clicks away from the homepage. 

Crawlers move across your entire website. If you link relevant content to each other, this will make navigation easier for the crawlers. However, it is important to only link aspects that really have a connection. 


A sitemap should be behind every good website. You want to know what it is? Sure, we used the words of 

“A sitemap is a file that you use to provide information about the pages, videos and other files on your website and to show the relationships between these page elements.” 

Here you need an XML sitemap for the purpose of crawling.


This is not a new topic, everyone knows this by now: websites must load and look good on different devices. This also means that there can be different screen sizes within a device category. Your website should be responsive and “mobile-first indexing” is now the standard for Google. 


Fast loading pages are crucial for a good user experience and SEO. This is also well known, but no less important. You can do this via 

Build the HTML neatly and cleanly and use semantic tags such as <header>, <nav>, <article> and <footer> to structure the content clearly.


This form of navigation within a website shows the user which branch they are currently at and also which path they have already taken from the start page. This not only helps visitors to the site, but also helps search engines to recognize a clear structure. 

So much for the aspects that need to be considered and which all have their importance.  Taken together, the “package” is what makes a page better than others. 


What do I get out of all this work? - A legitimate question. 

Websites are crawled by the search engine in which they are found. Having a good structure makes the crawlers' work easier, which can lead to better search engine rankings. 

Clear navigation and fast loading times improve the user experience and reduce bounce rates. And that's what we all want to achieve, because websites and stores are still the central point of contact for online sales. 

In addition, a well thought-out architecture makes website maintenance and scalability easier, as new content can be added more easily and the website as a whole is easier to maintain. So it also helps you in your own work to make this effort. 

Finally, search engines can also crawl and index the pages more efficiently, which increases the visibility of the website. And we all know that visibility is the be-all and end-all in search engines.


A few tips for SEO-friendly web architecture

Finally, a few tips from us on what you can do and what you should do regularly. 

Carry out regular SEO audits to identify and rectify errors. Because crawling doesn't just happen once and for all, but at regular intervals. 

Develop a content strategy that focuses on relevant keywords and high-quality content. “Relevance is key” - that's all we can say. 

Use tools such as Google Analytics and Search Console to monitor user behavior and the performance of your website. The better you know your visitors, the better you can tailor your offering to them. 

Keep up to date with the latest SEO trends and search engine updates to stay on top of your game. Of course, this is super important, because things can change quickly, especially when it comes to legal aspects, or Google changes its crawling procedure, for example. 

Sounds like a feasible plan, doesn't it? 

You haven't had enough yet? Then we have another 

 for you on the subject, where you can read on.


Quite a lot at once? Yes, that's probably true, but unfortunately it's also very important. No matter how good a design is, no matter how well written a text is, ultimately it's the overall package that counts for your visibility. 

You can also think of a website as a city and the search engines are tourists. An SEO-friendly web architecture ensures that these tourists love the city and keep coming back. Clear URL structures are like well-signposted streets, logical page hierarchies like a well thought-out city map and internal links like smart signposts to the best attractions. Optimized loading times are fast public transport and mobile friendliness is barrier-free accessibility.

When everything works together perfectly, not only do the search engines feel good, but so do your visitors. The result? Higher rankings, easier maintenance and increased crawling efficiency. And, of course, a city needs to be maintained so that tourists will still want to visit next season. 

Until the next season, you can pass the time with our 

SEO-friendly web architecture: A guide

It feels like every week there are new updates, new functions and new opportunities for creators on the world's social media platforms. And despite the growing opportunities for companies, creators and private individuals, not many have yet put the topic of “accessibility” on their agenda. Accessible content not only plays a role for websites, but also in social networks - and not only for good karma points, but also for rewards with reach through algorithms. 


We have examined “accessibility on the internet” in relation to websites in another article and prepared it for you. You can find it on our 

. But now let's take a look at what “accessibility” means on platforms such as Instagram, Facebook and the like. 

On social media, we talk about “accessible posting” in this context. The major social networks are highly visual, with images and videos making up the majority of content. However, not everyone is able to consume this content.

Accessible posting means, on the one hand, being aware of the responsibility we have as content providers towards people with disabilities and, on the other, integrating these special needs into our media planning. This means designing our social media content in such a way that it is also accessible and usable for people with disabilities.

Accessible and consumable for everyone - that is our credo. For people with visual and hearing impairments, content on platforms with a strong visual and auditory focus such as Instagram and the like should be adapted accordingly. 


How can you make social media accessible?

Sounds wonderful, but it's not that easy to implement, is it? As this topic has been on the agenda for some time, there are measures, tools and options that can help. 

We have therefore understood that it is not just about the content itself, but that the operation should also be adapted accordingly. 

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What are the benefits for companies of accessible content on social media?

Accessibility on social media offers businesses a number of benefits, including increased reach. Today's algorithms are already starting to reward content that can be consumed in a variety of ways. 

By making social media presences accessible, companies can reach a wider audience, including people with disabilities. This can have a positive impact on your own image, as acting responsibly and being considerate, especially when it comes to content, shows that the needs of all people are taken equally seriously. Of course, this is not indispensable in terms of increasing customer satisfaction. 

Establishing contact can be made easier, because a barrier-free option for controlling or operating the platforms can make many things easier. 

And of course: companies demonstrate that they care about who sees and can consume their content. A point that should definitely not be neglected. 

Accessible social media is not only a moral obligation, but also an economic opportunity for companies. By making their social media presence accessible, companies can expand their reach, improve their image, increase customer satisfaction and make a decisive statement: People matter to this company. 

Flanke 7 GmbH

Jamstack Websites + Performance Marketing

Marketing becomes a success factor with Flanke 7:

Projects (All projects)

Display 7

Do you like our projects?

Blog (All posts)

Webdesign: Dos and Dont's

SEO-friendly web architecture: A guide

Open access for all - social media accessibility