We develop Jamstack websites and performance marketing for municipal utilities and municipalities as well as small and medium-sized companies and combine them to create a lasting sense of achievement.

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Jamstack Websites + Performance Marketing

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Flanke 7 GmbH: Jamstack Websites + Performance Marketing

The social media market is large and it is growing. Both individuals and companies use networks such as Facebook, Instagram, Whatsapp, Twitter and Tik Tok almost daily - according to the 

, there are around 66 million people in Germany (as of January 2021) and from 2020 to 2021 around 7.7 million people were added. 

Yes, the market is big and it is growing - and this entails new social networks. In 2020 we were talking about Clubhouse, now everyone is looking a new App from France: 

“Your Friends for Real.” - The company's slogan suggests what the core of this app is. In this article we will introduce you to the history, the features and if this app will be a future competitor for current major networks. 

Be Real - an app from France, with the goal of more authenticity on social media. But how does it work? The app asks its users to post something within 2 minutes - one picture with the front camera and one with the selfie camera. There are no filters or editing options. Nothing can be edited or retouched, nothing can be re-posted. 

Users are supposed to show where they are, what they are doing, everything unadorned and real. The app's notifications do not come at fixed times, you get a notification at every time of the day. If there is no new post within the 2-minute time window, the followers are informed that this post does not show the real life of the user at that moment. 

So Be Real is not about a colorful, embellished life - it's about sharing and showing real, authentic insights. The advantage is that followers see much more content from everyday life, and it's not just another highlight that was shared. The app has not yet caught on in the circles of influencers, content creators and celebrities - but followers are demanding more authenticity from their favorite social media stars. 

Especially the #instagramvsreality does not stop trending. Just like the photo dump trend, snapshots from everyday life and weekly reviews with not only embellished pictures. 

The new app has one thing in common with Facebook: at the beginning, it was used primarily at universities, where it also enjoyed popularity, before gradually gaining reach throughout the world. Be Real - the new social network that wants the unflattering sight of accidentally opening the front camera to be immortalized and shared. Bye Bye, Filter - Hello Double Chin Selfie. 

And of course,, we took a closer look at the app - let’s take a look at our personal assessment of the first experiences: 

"The difference to other networks can be noticed right from the beginning. If you're used to being able to choose from a range of filters and effects on Instagram or Snapchat, Be Real takes you by surprise when you take your first photos. “That's it already?" or "Oh wow, why does the selfie cam automatically turn on?" were my first reactions. An uncertain feeling came up, precisely because of the reduced scope of possibilities within the app, more of oneself is revealed than one is used to - completely unfiltered. Future Be Realers should therefore already be given the tip that they will have to get used to the new system.”

This is where things get interesting, because "Your friends for Real" is not just a slogan. In this app, followers can see who took a screenshot of a picture; there are no filters, no editing. The app advertises that it "won't make you famous. 

Followers can vote on the photo of the day from their network via reaction. Profiles can be posted publicly or privately, and Be Real creates photo albums of posted images. All posted images remain visible online for 24 hours - similar to Snapchat.

Notifications to the 2-minute time slot can be suspended and once per day a picture can be deleted. However, this is not possible multiple times, because that contradicts the intention of the new app. 

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⁠Be Real - a competitor for Instagram, Facebook und Tik Tok? 

 with over 310,000 reviews in the App Store are definitely not to be ignored. And neither is the goal of making social networks more "social" and "real" again. 

The app is noting slow, steady growth. It already has users from the U.S., Denmark and Germany. Most of them: Gen Z. Generation Z - less on Facebook, more on Tik Tok, Instagram and Snapchat - is interested in the new possibilities of this social network. Due to the increasing attention, there are already first "copies" of BeReal: 

Be Real could reach the whole world, but that remains to be seen. 


There is still no information on whether companies will use the app as a communication channel and advertising platform. It is also not clear whether there are any opportunities for paid ads at all - currently in discussion are so-called "paid features" or "subscriptions" that can be purchased by users.

What opportunity does the Authentic App present for companies? The well-known "look behind the scenes" could thus become more genuine and show customers what everyday working life is like in the respective industry.

But more than that, the app appeals to Gen Z - the upcoming generation that will transform the job market. Genuine insights can be a means of employer branding, a means of making oneself authentically attractive as an employer. 

In any case, it should be noted that there is never a dull moment in the online communication world of social networks. In addition to the big fish in the ocean, new smaller fish are constantly appearing. And if you're not careful, the little ones will grow up faster than you might think. 

It is also clear that authenticity should be promoted more in all social networks.  "Be Real" shouldn't just be the name of the latest app - it should be the title of an entire trend. 


Interested in Reading more great stuff? You get to our insights about Performance Marketing, SEO, Google Ads and more 

No more filters, no more favorable perspectives - a new app in the world of social media

SEO - short for Search Engine Optimization - is a marketing method to improve the visibility in search engines such as Google or Bing. SEO aims that the relevant content of a company is displayed on the top positions in the search results. 

There is another acronym that you might have heard of in online marketing context: SEA. 
⁠SEA is short for Search Engine Advertising and is the paid counterpart to SEO. The main difference is that using SEA you pay for visibility on the top positions in e.g. Google search results, while in SEO the ranking is influenced by organic, qualitative content on the website. More information about SEA can be found 

For SEO, it is important to use the right search terms (keywords) in the content your target group is (hopefully) searching for. It is therefore necessary to write in their wording and to create content specific for your audience - but how do you know how the target group searches and which terms they are looking for? 

Good News: You don’t have to guess or figure out the right search terms on your own. There are many different providers and tools on the market for exactly this situation and in this article we will take a closer look at some of them.

 is a tool with a lot of functions: Besides doing a SEO- and Keyword-Check, the user can also benefit from onpage optimization, rank tracking or performing a backlink analysis.

Seobility analyzes a Webpage and collects all of the Landingpages that are linked. In this way it identifies faulty pages and within the onpage optimization, more than 300 factors relevant for SEO are checked, so that the faulty pages can be addressed step by step.

The functionality Rank Tracking gives users the opportunity to analyze their own ranking and to  learn more about competitors. The backlink analysis can also be helpful and offers e.g. ideas for new backlinks. 

In terms of pricing, Seobility offers a free basic version for beginners, the premium version (€39.90/month) for professional websites and the agency version (€149.90).


Google Ads Keyword Planer - the most common Keyword Tool

 is a free tool that requires a Google Account for registration. The Keyword Planner is the tool of choice for a lot of people, because especially for paid campaigns that are to be placed in Google’s Search Engine, it offers some insights that are helpful in campaign creation. 

Users get information about the amount of search requests within a month, whether the competition for a keyword is Low, Medium or High and also the costs you are facing depending on whether the ad with the keyword is positioned in the top or bottom ads on Google. Those functions are limited if you are not running active campaigns and you only get some generalized insights. Users without active campaigns receive a rough estimate of the search volume from Google. Therefore, the Keyword Planner is of course more useful if active campaigns are running.  

For every beginner - and intermediate - in the world of SEO and SEA, you will benefit from the functions of Google’s Keyword Planer. 
⁠

In the world of Google’s tools you can also find 

 - another free Tool, which gives you the chance to identify search terms with their search volume and topics that people are right now interested in. This one can be used without registration. 


 is around $99.95/month and does not offer a trial version. This tool is known for its good insights about competitor analysis.  It not only shows the visibility of your own domain and all keywords, but also a ranking - i.e. how well the entered URL performs. This ranking function can also be used for different Landingpages and to identify, via which landing page the most visitors are coming. The filter and sorting functions also provide information about how good or bad the traffic of one keyword is. The users receive information on KPIs such as CPC (cost-per-click). 

In addition, SEMRUSH also offers a keyword tool that offers you suggestions based on the terms entered and displays the respective search volume. 
⁠That’s not all: Semrush offers other functionalities like a Backlink-Check, grouping your keywords, to make visible in which aspect of a search term the target group is most interested in. 

 was taken over by Neil Patel and its functions were fundamentally revised. 

Users have the possibility to find out search volume, competition, and more of individual search terms. In addition, it is also possible to search for topics in order to display relevant keywords - a very good function, especially to get an overview. 

You can also find and analyze your competitors - and benefit from some other functions, that especially Beginners within SEO and SEA can gain useful insights from. If you are interested in taking a closer look or get a picture on your own, you can try Ubersuggest for free within a 7-day-trial-version. It’s also possible to use this tool for free without a registration, but you might get less functionality than within the paid version - full access can be reached by paying 100€ for the Lifetime-Version.


While talking about visibility on Google, Amazon and Co. you will come across 

. The company behind this tool offers a 14-days-trial-version and costs around 99€/month afterwards. 

As the other mentioned tools, Sistrix offers the possibility of Keyword research, backlink-check and some more to discover. Besides that you can use the Visibility-Index. This function offers users the following possibility: combine the number of keywords (for a ranked domain), with the search volume of these keywords and the click rate of the position and you get an overall picture of the visibility of a domain. Another great feature of SISTRIX is the SERP comparison - keywords can be compared with each other here. So if you want to compare search terms at different points in time (today and 90 days ago), you surely can learn a lot.

In addition to the tools mentioned above, there are many others, including some generators that generate specific keywords according to the search terms entered and can be divided into several keyword lists. There are also some extensions for the browser that can be used specifically for keyword research (e.g. 

A tool which is not so popular especially in the DACH-region is 

. You can benefit from finding synonyms and Ideas for keywords, which might help you to improve your SEO. 

It doesn’t matter which tool you are choosing - today’s possibilities of all of the mentioned tools for analyzing and evaluation, you can start right away with SEO and SEA.  


Wanna read more? You can definitely find some thrilling topics on the 

Take a look: A comparison of SEO and Keyword-Tools

Google Ads newest addition, Performance Max campaigns, takes a company's digital marketing to a new level and lays the foundation for more automation and better results. The campaigns are powerful and can provide businesses with great benefits and positive effects.

What is the new Performance Max campaign?

Performance Max is a powerful option for Google Ads campaigns based on machine learning. These automated digital ads are optimized to meet a business's specific marketing goals and reach customers where they are on the web.

Performance Max campaigns can create and optimize different ad formats by uploading your creative content (images, videos, text) to an asset bank. These ads are then delivered to the right audience wherever they achieve the best visibility. Everything is based on your goals and the data you provide during campaign creation.

What are the benefits of the Performance Max campaign?

The Performance Max campaign is a great way for marketers to get faster results with Google Ads. By using AI to optimize ads and target audiences automatically, this campaign type can do even more for the existing budget. Ads achieve great results with the desired audience and in the Google Insights page, we get a detailed information about the audience reached so that we can make further optimizations.

Automation uses all available data to create and serve ads that make the most sense for selected targets. Audience targeting and bidding are also an important part of effectiveness. Google's Audience Signals help us reach not only a broad target audience, but the most valuable audiences who are most likely to take action and respond to the ads.

The Performance Max campaign is a newcomer to the world of Google ads and the best option if you:

Performance Max ads are useful and effective for any type of business if you have a clear goal in mind.

To get the maximum performance out of your ads, here are some things you should keep in mind:

Performance Max campaigns are for you if you have decided on a clear marketing goal. Goals like sales, leads, and visits to local businesses are easy to achieve!

Make sure you have gathered all the necessary information. This includes your creative concept with all the necessary elements such as images, texts, call-to-action, videos (if used), etc.

Also determine what conversion goals you want to achieve as well as the appropriate budget, bidding strategy and target audience.

Some other great features are the implementation of dynamic retargeting tags, signals, feeds (e.g. from Google Merchant Center) and many more.

Take advantage of Performance Max campaigns

With Performance Max ad campaigns, you can take your digital marketing strategy to the next level and achieve even more - regardless of budget. Google is constantly innovating and updating in this area, and Performance Max is an important part of making performance marketing even more efficient and successful in the future.

As Flank 7, we are a Google Partner Agency and have specialized in Performance Max campaigns. We are happy to show you the possibilities that arise for your campaigns and support you in getting the maximum out of it.

Stadtwerke Schorndorf

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No more filters, no more favorable perspectives - a new app in the world of social media

Take a look: A comparison of SEO and Keyword-Tools

The new Google Ads Performance Max campaign - a recipe for success

Flanke 7 GmbH

Jamstack Websites + Performance Marketing

A powerful combination