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Trends and more trends – trends as far as the eye can see. As the calendar year draws to a close, blog articles sprout up everywhere, each predicting what the next year will bring. Since these insights are always intriguing and exciting, we’re happy to join in.
Content marketing is no exception – there’s plenty happening: advancements, optimizations, and, above all, changes driven by AI. What exactly is going on, and what can we expect? Let’s dive in.


Artificial Intelligence and the Rise of Agents

In 2025, artificial intelligence (AI) will continue to play a central role in digital marketing, expanding even further. While tools like ChatGPT and similar innovations have paved the way, widespread adoption is still lacking.
A particularly defining trend is the use of generative AI, which automatically creates content such as text, images, videos, or music. This holds immense potential, especially for customer communication and content marketing.
Autonomous AI agents are also gaining traction. These systems can handle complex tasks independently or semi-automatically, such as designing, analyzing, and optimizing marketing campaigns across multiple channels. This will lead to increased efficiency across all areas of marketing. Specifically, in content marketing and idea generation, these tools promise faster and more substantial results.
Staying updated is essential, as the quality and reliability of these tools will improve, making them even more useful and dependable in the future.


This isn’t exactly a new trend; it’s been unfolding since the pandemic, during which platforms like TikTok experienced massive growth. Yet, only a few companies include social media as a search engine in their content marketing strategies.
Today, people seek information everywhere—there’s no longer a single go-to source for knowledge online. Content marketing must evolve beyond traditional touchpoints and embrace omnichannel approaches, meeting user expectations. For instance, if you have a fantastic, well-performing blog post on your website, consider repurposing it for other channels, such as presenting its content in a short Instagram video.
This approach makes significant strides in establishing alternative channels as credible knowledge sources and search engines.


We all know it, and we all have it: a playful instinct. Augmented Reality (AR) and Virtual Reality (VR) already offer exciting opportunities and creative concepts, and these will only grow. Content will become increasingly interactive for users. Why? Attention spans are getting shorter, and users want something that grabs their interest.
Websites, in particular, will see significant changes. Hot topics in content include: Quizzes, Animated infographics, Interactive maps, 360-degree photos and Calculators or other daily-use tools on websites


TikTok, Instagram, and YouTube Shorts have embraced and amplified users’ growing demand for short-form video content.
Currently, 

 use video as a marketing format, though not consistently across all platforms. The number of opportunities and the demand for video content have skyrocketed. In content marketing, it’s almost as if the industry has adopted a “video-first” mindset.
Consumers were also surveyed, with 

 stating they want to see more videos from their favorite brands.
This isn’t a passing trend; it’s already the preferred way information is consumed and will continue to dominate. The expectations align with this direction as well.

For more on video marketing trends, check out: 

This question may never have been explicitly asked to a company, yet it’s a genuine expectation from consumers. Personalization is no longer optional—it’s a demand. Tailored, customized experiences are becoming a baseline requirement. In 2025, hyper-personalization will be an essential practice in digital marketing.
This doesn’t mean automated email campaigns pretending to be personalized while mistakenly addressing “Lisa” as “Lena.”
True personalization—genuine, individual personalization—is what’s required. This extends beyond email, shopping experiences, or product recommendations. In content marketing, the demand for tailored content is also growing.

An opportunity? Without question. Companies that understand the importance of leveraging AI for idea generation and marketing strategy will lead the pack and strengthen customer loyalty.


The content marketing trends for 2025 aren’t drastically different from those in 2024 – AI still takes center stage, and video remains a key focus.
The main difference lies in the evolution of possibilities, bringing new opportunities for businesses.
New trends include AI agents, a development that’s not only fascinating but likely to stick around. Personalization isn’t new, but explicit consumer demands for it are.
An exciting year lies ahead—we look forward to everything it brings.

For more insights, feel free to explore other articles on trends already available on the 

Content Marketing Trends 2025 

Every industry has its innovations, updates, and even trends that resurface. Naturally, this is true in the design field too. We took a look around to find clues about what’s emerging for the coming year. Let’s dive right in.


We all love things that move. Dynamic cursors are an emerging trend in web design, making the user experience more interactive and enjoyable.

Looking ahead to 2025, this feature is gaining popularity for making websites feel more lively and responsive. Right from the first interaction with a page, users are more engaged, and some companies even aim to tap into the user’s playful side with this feature. For example, the cursor might change shape when hovering over a link or follow a unique path across the screen. These subtle changes make navigation more intuitive, enjoyable – and fun.

One significant advantage of the dynamic cursor is its ability to guide users through the site by providing visual cues through shape or animation changes. But it also adds to the aesthetic design of the website. However, it’s essential to use dynamic cursors in moderation. Too many effects can make the interface cluttered and distracting.


A trend that has been in the spotlight (or rather, in the shadows) in recent years is dark mode. It’s no longer just a passing fad in web design but a permanent feature that many users now expect.

The appeal of dark mode isn’t only aesthetic but also highly practical. With high contrast between text and background, it significantly reduces eye strain, especially in dark settings or during nighttime browsing. Additionally, it saves energy, particularly on OLED screens. Black or turned-off pixels use less power, which extends battery life on mobile devices and laptops.

Implementing dark mode is more than simply inverting colors. To be effective, designers need to consider various elements – maintaining visual hierarchy, ensuring icons and images remain visible, and enhancing the overall user experience.

Many brands go beyond a plain black background and experiment with various color tones and palettes to give their dark mode a unique flair. This not only strengthens brand identity but keeps the design engaging. One popular feature is the option to toggle between dark and light modes. In 2025, it will be cutting-edge to seamlessly switch between the light and dark sides.

AI chatbots have become an essential feature in modern web design, providing a seamless way to engage with users. By 2025, chatbot integration is set to advance further, with a focus on personalization and more efficient interactions.

AI chatbots are designed to mimic human conversations and provide instant answers to user questions. They help businesses offer 24/7 customer service, guide visitors through the website, answer questions, and even assist with purchases.

This constant accessibility enhances the user experience, making visitors feel valued and understood. It’s also beneficial for building brand loyalty. Chatbots can handle multiple interactions simultaneously without compromising on conversation quality. This is highly efficient and frees up employees for more complex tasks.

Everything a chatbot discusses with a (potential) customer can be collected and provides valuable data to improve services or products.


As we enter 2025, color trends in web design will evolve, bringing fresh palettes and innovative combinations.

One of the most prominent color trends is the use of bold, vibrant colors. Bright, eye-catching hues create a strong visual impact and convey energy and dynamism. These colors can be used strategically to highlight important elements, direct attention to calls-to-action, and create a memorable experience.

In contrast, soft pastels are also gaining popularity. These gentle, muted tones offer a calming and elegant aesthetic, making them ideal for brands that wish to convey tranquility and sophistication. Pastels work well with minimalist designs, providing a subtle yet impactful visual appeal. Pastel tones have become increasingly popular in recent years.

Another emerging trend is the use of gradients. Gradients add depth and dimension to flat designs, creating a sense of movement and fluidity. They can be used as backgrounds, overlays, or modern accents, adding a dynamic and visually engaging effect.

Monochromatic color schemes are also trending, providing a cohesive and harmonious look. By using different shades of a single color, designers can create a clean, professional design that is easy on the eyes. This approach is ideal for brands looking to maintain a polished, “clean” look.

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Not a new trend, yet it profoundly influences a website’s appearance: full-page headers. Full-page headers have become a defining feature in web design, creating an immediate visual impact as soon as visitors land on the site. This trend will continue into 2025, and the possibilities to captivate the audience from the first interaction are far from exhausted.

The full-page header, often referred to as the “hero section,” takes up the entire screen and can feature both images and videos, with current trends leaning towards videos.

The primary advantage of full-page headers is their ability to grab attention instantly. They eliminate distractions, focusing the user’s attention on the core message or key visual element. Full-page headers are also helpful for storytelling.


Of course, this is not all, as there are many more trends that are continuing or emerging on the horizon.

We’re excited to see where the journey leads and what other innovations might arise that we haven’t yet put on the agenda.


In summary, modern web design trends increasingly focus on visual impact, usability, and brand coherence. Dynamic cursors and dark mode provide users with interactive and aesthetic benefits, enhancing the overall experience. AI chatbots contribute to continuous and efficient customer support, while color trends like bold tones, pastels, and gradients make websites lively and engaging. Full-page headers create powerful visual accents from the start, telling a brand’s story at first glance. Altogether, these trends ensure that websites are not only functional but also impressive and brand-aligned.

What other surprises the year holds remains to be seen.

Web Design Trends 2025

Web development is constantly evolving, with new technologies and approaches reshaping how websites and web applications are designed and built. In 2025, certain trends will continue to develop, but there will also be innovations that could change the digital landscape. From Artificial Intelligence (AI) and Machine Learning (ML) to Augmented Reality (AR) and WebAssembly—these trends have the potential to influence how we use the internet. Let’s take a closer look at them.


Artificial Intelligence (AI) and Machine Learning (ML)

It's no surprise that this comes first and isn’t anything new: AI and ML are increasingly transforming the way websites are developed and optimized. These technologies are expected to be further integrated into web development, enabling personalized user experiences. Advanced chatbots, precise recommendation systems, and data-driven decisions will become possible. AI and ML will also be used to analyze user behavior and enhance the usability and efficiency of websites.


Progressive Web Apps (PWA): The Future is Hybrid

For those who want to read more about this, we have a blog post: 

. PWAs offer a fusion of traditional websites and native apps without users having to download them from an app store. With offline functionality, fast loading times, and the ability to be installed directly on a device's home screen, PWAs offer significant advantages. It is expected that in the coming year—and possibly beyond—there will be increased use of Progressive Web Apps to improve website accessibility and performance.


Low-Code/No-Code Development: Democratizing Web Development

Low-code/no-code development is a revolution in itself, and we will surely see more and more providers in the coming years. It allows users without programming knowledge to create functional websites and applications. This not only speeds up the development process but also reduces costs. During our research, we often encountered the term “democratization.” It refers to the idea that such technological capabilities will enable a broader audience to create websites, no longer limited to those with programming skills.


WebAssembly (Wasm): High-Performance Web Applications

Something new—during our research, we came across this often. WebAssembly is a technology that allows high-performance code to run directly in the browser. This opens up new possibilities for complex web applications, such as video games, graphic editors, or scientific applications. It is expected that WebAssembly will become a standard tool in web development, as it enables faster and more powerful web applications.


Augmented Reality (AR) and Virtual Reality (VR)

It’s also not surprising to see these two on the list: Augmented and Virtual Reality have been on trend lists for several years now, with new developments each year. AR and VR can revolutionize how we interact with digital content. These technologies offer new experiences, particularly in areas like e-commerce, education, and entertainment. More websites are expected to integrate AR and VR features, providing engaging and interactive experiences for their users. We also see this trend extending to marketing and advertising.


Unsurprisingly, but crucially important: Web security will remain a key issue in 2025. With the increase in cyberattacks and growing concerns about data privacy, developers will need to implement even stronger security measures. These include the use of HTTPS, multi-factor authentication (MFA), and end-to-end encryption to protect user data. When it comes to security, staying vigilant is essential, as attackers are always finding new ways to breach systems.


Responsive design and accessibility are also not new trends, but they will remain essential in 2025. With the increasing use of mobile devices and the need to make the internet accessible to everyone, developers must ensure that their websites function well across all platforms and are accessible to people with disabilities. This includes the use of responsive layouts, alt text for images, and keyboard-friendly navigation. We have a separate article for those who want to dive deeper into this topic: 

The Internet of Things, or IoT, is connecting more and more devices to the internet, from household appliances to vehicles. The idea is to enable data exchange between the "things." A simple example: smart thermostats, lighting, smoke detectors, and so on, which can be controlled via a smartphone. In the coming years, integrating IoT into web development will be crucial for creating connected and automated systems. Developers will need to consider real-time communication, data management, and security when working with IoT devices.


There is much to expect and many developments that were already foreseeable. The future of web development is promising and brings innovations that will enhance the user experience and improve development efficiency. Technologies such as Artificial Intelligence, Progressive Web Apps, and low-code platforms will reshape the field, offering new opportunities for both developers and businesses. Fresh winds, new opportunities—many challenges and chances: To stay competitive in this dynamic environment, companies and developers should familiarize themselves with these trends early on and adjust their strategies accordingly.


If you want to read more from us, check out our blog: 

Flanke 7 GmbH

Jamstack Websites + Performance Marketing

Marketing becomes a success factor with Flanke 7:

Projects (All projects)

Display 7

Do you like our projects?

Blog (All posts)

Content Marketing Trends 2025

Web Design Trends 2025

The Future of Web Development: Trends and Technologies for 2025