We develop Jamstack websites and performance marketing for municipal utilities and municipalities as well as small and medium-sized companies and combine them to create a lasting sense of achievement.

A powerful combination

Jamstack Websites + Performance Marketing

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The fastest websites in the industry: We develop extremely fast jamstack websites ✅ + performance marketing ✅ for lasting success.

Flanke 7 GmbH: Jamstack Websites + Performance Marketing

SEO - short for Search Engine Optimization - is a marketing method to improve the visibility in search engines such as Google or Bing. SEO aims that the relevant content of a company is displayed on the top positions in the search results. 

There is another acronym that you might have heard of in online marketing context: SEA. 
⁠SEA is short for Search Engine Advertising and is the paid counterpart to SEO. The main difference is that using SEA you pay for visibility on the top positions in e.g. Google search results, while in SEO the ranking is influenced by organic, qualitative content on the website. More information about SEA can be found 

For SEO, it is important to use the right search terms (keywords) in the content your target group is (hopefully) searching for. It is therefore necessary to write in their wording and to create content specific for your audience - but how do you know how the target group searches and which terms they are looking for? 

Good News: You don’t have to guess or figure out the right search terms on your own. There are many different providers and tools on the market for exactly this situation and in this article we will take a closer look at some of them.

 is a tool with a lot of functions: Besides doing a SEO- and Keyword-Check, the user can also benefit from onpage optimization, rank tracking or performing a backlink analysis.

Seobility analyzes a Webpage and collects all of the Landingpages that are linked. In this way it identifies faulty pages and within the onpage optimization, more than 300 factors relevant for SEO are checked, so that the faulty pages can be addressed step by step.

The functionality Rank Tracking gives users the opportunity to analyze their own ranking and to  learn more about competitors. The backlink analysis can also be helpful and offers e.g. ideas for new backlinks. 

In terms of pricing, Seobility offers a free basic version for beginners, the premium version (€39.90/month) for professional websites and the agency version (€149.90).


Google Ads Keyword Planer - the most common Keyword Tool

 is a free tool that requires a Google Account for registration. The Keyword Planner is the tool of choice for a lot of people, because especially for paid campaigns that are to be placed in Google’s Search Engine, it offers some insights that are helpful in campaign creation. 

Users get information about the amount of search requests within a month, whether the competition for a keyword is Low, Medium or High and also the costs you are facing depending on whether the ad with the keyword is positioned in the top or bottom ads on Google. Those functions are limited if you are not running active campaigns and you only get some generalized insights. Users without active campaigns receive a rough estimate of the search volume from Google. Therefore, the Keyword Planner is of course more useful if active campaigns are running.  

For every beginner - and intermediate - in the world of SEO and SEA, you will benefit from the functions of Google’s Keyword Planer. 
⁠

In the world of Google’s tools you can also find 

 - another free Tool, which gives you the chance to identify search terms with their search volume and topics that people are right now interested in. This one can be used without registration. 


 is around $99.95/month and does not offer a trial version. This tool is known for its good insights about competitor analysis.  It not only shows the visibility of your own domain and all keywords, but also a ranking - i.e. how well the entered URL performs. This ranking function can also be used for different Landingpages and to identify, via which landing page the most visitors are coming. The filter and sorting functions also provide information about how good or bad the traffic of one keyword is. The users receive information on KPIs such as CPC (cost-per-click). 

In addition, SEMRUSH also offers a keyword tool that offers you suggestions based on the terms entered and displays the respective search volume. 
⁠That’s not all: Semrush offers other functionalities like a Backlink-Check, grouping your keywords, to make visible in which aspect of a search term the target group is most interested in. 

 was taken over by Neil Patel and its functions were fundamentally revised. 

Users have the possibility to find out search volume, competition, and more of individual search terms. In addition, it is also possible to search for topics in order to display relevant keywords - a very good function, especially to get an overview. 

You can also find and analyze your competitors - and benefit from some other functions, that especially Beginners within SEO and SEA can gain useful insights from. If you are interested in taking a closer look or get a picture on your own, you can try Ubersuggest for free within a 7-day-trial-version. It’s also possible to use this tool for free without a registration, but you might get less functionality than within the paid version - full access can be reached by paying 100€ for the Lifetime-Version.


While talking about visibility on Google, Amazon and Co. you will come across 

. The company behind this tool offers a 14-days-trial-version and costs around 99€/month afterwards. 

As the other mentioned tools, Sistrix offers the possibility of Keyword research, backlink-check and some more to discover. Besides that you can use the Visibility-Index. This function offers users the following possibility: combine the number of keywords (for a ranked domain), with the search volume of these keywords and the click rate of the position and you get an overall picture of the visibility of a domain. Another great feature of SISTRIX is the SERP comparison - keywords can be compared with each other here. So if you want to compare search terms at different points in time (today and 90 days ago), you surely can learn a lot.

In addition to the tools mentioned above, there are many others, including some generators that generate specific keywords according to the search terms entered and can be divided into several keyword lists. There are also some extensions for the browser that can be used specifically for keyword research (e.g. 

A tool which is not so popular especially in the DACH-region is 

. You can benefit from finding synonyms and Ideas for keywords, which might help you to improve your SEO. 

It doesn’t matter which tool you are choosing - today’s possibilities of all of the mentioned tools for analyzing and evaluation, you can start right away with SEO and SEA.  


Wanna read more? You can definitely find some thrilling topics on the 

Take a look: A comparison of SEO and Keyword-Tools

Google Ads newest addition, Performance Max campaigns, takes a company's digital marketing to a new level and lays the foundation for more automation and better results. The campaigns are powerful and can provide businesses with great benefits and positive effects.

What is the new Performance Max campaign?

Performance Max is a powerful option for Google Ads campaigns based on machine learning. These automated digital ads are optimized to meet a business's specific marketing goals and reach customers where they are on the web.

Performance Max campaigns can create and optimize different ad formats by uploading your creative content (images, videos, text) to an asset bank. These ads are then delivered to the right audience wherever they achieve the best visibility. Everything is based on your goals and the data you provide during campaign creation.

What are the benefits of the Performance Max campaign?

The Performance Max campaign is a great way for marketers to get faster results with Google Ads. By using AI to optimize ads and target audiences automatically, this campaign type can do even more for the existing budget. Ads achieve great results with the desired audience and in the Google Insights page, we get a detailed information about the audience reached so that we can make further optimizations.

Automation uses all available data to create and serve ads that make the most sense for selected targets. Audience targeting and bidding are also an important part of effectiveness. Google's Audience Signals help us reach not only a broad target audience, but the most valuable audiences who are most likely to take action and respond to the ads.

The Performance Max campaign is a newcomer to the world of Google ads and the best option if you:

Performance Max ads are useful and effective for any type of business if you have a clear goal in mind.

To get the maximum performance out of your ads, here are some things you should keep in mind:

Performance Max campaigns are for you if you have decided on a clear marketing goal. Goals like sales, leads, and visits to local businesses are easy to achieve!

Make sure you have gathered all the necessary information. This includes your creative concept with all the necessary elements such as images, texts, call-to-action, videos (if used), etc.

Also determine what conversion goals you want to achieve as well as the appropriate budget, bidding strategy and target audience.

Some other great features are the implementation of dynamic retargeting tags, signals, feeds (e.g. from Google Merchant Center) and many more.

Take advantage of Performance Max campaigns

With Performance Max ad campaigns, you can take your digital marketing strategy to the next level and achieve even more - regardless of budget. Google is constantly innovating and updating in this area, and Performance Max is an important part of making performance marketing even more efficient and successful in the future.

As Flank 7, we are a Google Partner Agency and have specialized in Performance Max campaigns. We are happy to show you the possibilities that arise for your campaigns and support you in getting the maximum out of it.

The new Google Ads Performance Max campaign - a recipe for success

The Jamstack is a new method for creating websites, which convinces especially with its fast loading time and its ingenious search engine optimization. In the following we will explain the terms around the Jamstack as well as search engine optimization and show you the advantages for companies that want to realize their website with Jamstack.

Why is Jamstack the future of web development?

Jamstack is a modern architecture for website and web application development. Jamstack is based on the idea that website building blocks consist of small, reusable modules that are assembled into a complete website. The Jamstack offers a number of benefits for search engine optimization (SEO). For one, the Jamstack is very fast. Websites created with the Jamstack usually load blazing fast, which is beneficial for SEO. Secondly, the Jamstack is very flexible to use. Since websites built with Jamstack are modular, search engines can easily understand what is on a website. The Jamstack is also very scalable. When a website is built with Jamstack, it can easily run on multiple servers at the same time. This is ideal for businesses that need to update or expand their website frequently. All of these benefits make Jamstack an ideal choice for businesses that want to improve their online presence and optimize their search results.

What is Search Engine Optimization (SEO)?

SEO is short for search engine optimization. It's about making a website so that it can be easily found by search engines like Google. To do this, you must first carefully research the content of your website and choose the right keywords. You also need to make sure that your website offers a very good user experience and provides relevant content. The Jamstack is ideal for SEO, as with it offers fast loading times, high security and secure maintainability. Moreover, Jamstack websites can be optimally indexed with search engines.

What are the advantages of Jamstack for businesses?

The first and most obvious SEO benefit of Jamstack is the fact that there is no server that could be hacked. This means that the website is much more secure than traditional websites that are hosted on a server. In addition, the Jamstack is extremely fast. By avoiding servers and databases, the loading time of a website is greatly improved. This is another great advantage for SEO, as search engines prefer fast websites. Finally, the Jamstack is very scalable. Since there is no server to rely on, websites can scale as the business requires. If more traffic comes to a website, the Jamstack can easily handle it. This is especially important for businesses with high traffic spikes (e.g. e-commerce websites). Overall, the Jamstack offers many benefits for businesses, especially in terms of SEO. If you need a fast, secure, and scalable website for your business, the Jamstack should be considered.

Conclusion for a successful SEO strategy with Jamstack

The advantages of using Jamstack for a successful SEO strategy are undeniable. By separating the front-end from the back-end, websites can load faster, which in turn improves the user experience and increases the conversion rate. Jamstack also increases security, as attackers cannot access the backend. This lays an important foundation for an optimal SEO strategy.

We as an agency have specialized in Jamstack websites and offer comprehensive services to create these high-performance websites and optimize them for search engines. We know what it takes to create a successful search engine strategy combined with performance marketing.

Stadtwerke Schorndorf

Projects (All projects)

Do you like our projects?

Blog (All posts)

Take a look: A comparison of SEO and Keyword-Tools

The new Google Ads Performance Max campaign - a recipe for success

The Benefits of a Jamstack Website for Search Engine Optimization (SEO)

Flanke 7 GmbH

Jamstack Websites + Performance Marketing

A powerful combination