Stadtwerke Schorndorf

We develop Jamstack websites and performance marketing for municipal utilities and municipalities as well as small and medium-sized companies and combine them to create a lasting sense of achievement.

A powerful combination

Jamstack Websites + Performance Marketing

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The fastest websites in the industry: We develop extremely fast jamstack websites ✅ + performance marketing ✅ for lasting success.

Flanke 7 GmbH: Jamstack Websites + Performance Marketing

The agency is growing and this winter we have already introduced you to a new member of the Flanke 7 team. But that's not enough for us, so we're delighted to be able to introduce another dedicated person who has been supporting us since the beginning of September and helping out wherever possible. A new Dear Diary, let's go.


Hi, I'm Markus and I've been part of the F7 team since the beginning of September. Even though I support and help wherever I can, my main task is a colorful mix of advising existing customers and acquiring new ones, because the agency should continue to grow.

What do I do? It's definitely very varied and revolves around the planning of concepts, the preparation of offers, the basic planning of projects through to implementation. Planning face-to-face meetings with customers when I'm on site in Schorndorf is also part of my induction. I still live near Frankfurt and am only in the agency from time to time, but that will change. 

In general, I am one of the first points of contact for questions from customers, alongside other heads of the agency, be it about offers or content-related questions, which I then pass on to the relevant team member if they cannot be clarified directly. 

However, it is also important that we as an agency and company regularly obtain feedback. This applies not only to offers and orders, but also if there are still open points that we need to discuss, for example because they have not yet been implemented. And of course how satisfied the customers are overall with the agency and our work as a team. 

I also contact older existing customers and follow up on leads that could not be processed earlier due to a lack of time. In some cases, I find great new projects that are not only a good fit for the client, but can now be handled better by the expanded F7 team.  

A lot of our work also revolves - naturally - around the design and creation of new websites. That's why I also prepare initial analyses of websites, so that the first meeting doesn't start from scratch, but I have a good picture of the customer.

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Yes, of course it's all still very colorful and there are no fixed routines, because as I'm still so new to the company, everything still has to find its way. But of course a lot has happened since the beginning of September and some things have stayed the same or are returning. 

I almost always start the day with emails and at the same time I check whether there are any missed calls or requests for a callback. I also take a look at our project management tool Asana quite early in the morning so that I can see what developments have occurred with tasks, what may be unfinished and what may have increased in urgency. I do everything that I can do immediately. Because every space I gain on my desk offers room for something new.

Once that's done, I turn my attention to the tasks and projects that require a little more time to familiarize myself with or prepare for. This time of the day consists a lot of reading and checking, so I use it to eat breakfast at the same time. I also pay a lot of attention to my diet, which I share with some of the flank 7. At the moment, I like to have oatmeal with milk and protein powder for breakfast - it has the flavor Cinnamon Cereal and tastes like Cini Minis from Nestle. 🤤

And then it's on to the next step - usually with the implementation of what I prepared beforehand. I also receive between 1 and 100 calls and do my best to answer all the questions, delegate tasks to the relevant professionals in the team and get to know new people every day. In addition to the 1 to 100 calls I receive, I also call just as many customers. Mostly to find out what the customer's exact wishes and expectations (or even goals) are and to discuss what can be sensibly implemented and what an offer that I create for the customer will look like. Or - and this is also part of the 1 to 100 calls - to follow up on offers that have already been sent out.

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Lunch is usually already on the agenda by then - sometimes this also takes place on the side. It's often a little smaller, but always (or mostly) according to the motto: the main thing is protein. And sometimes, of course, you can't be so disciplined and the desire for pasta or toast is louder than on other days.  

And after lunch is before lunch - which means that my day usually continues the way it started and went until then. After work, I go to the gym for strength training a few days a week. It really helps to clear my head after a full day. 

Our dear Marcel said in his diary that his "greens" are important in his diet - I have them in the evening in the form of colorful salads or bowls in every variation you can imagine. And of course, protein is a must here too.


The Diary series is always a cool opportunity to take a look behind the scenes and get to know everyday life in an agency and to understand how an agency works and what the people there do. 

And, of course, we all fool around while we're working - after all, we're only human. 

In my free time, I can do the things that give me strength and are good for me - in addition to strength training and sport, this also includes gaming or going out into nature with my girlfriend and doing something there. Many of the F7 gang members have talked about what they can't miss on a good day. And I'd like to share what should never be missing from my menu and is absolutely number one on cheat days, for example: burgers. 

I'm an absolute burger fan and here, too, you can vary a lot, experiment and get to know different cuisines. There's nothing like a juicy burger, is there? But a good pizza or Asian dishes are also very popular with me. 

And after 1 to 100 calls times two a day, you really deserve good food. Thank you, Markus, for your insight and your summary of your day and your work. 


Looking for articles on marketing, WebDev and design? Or tips, tricks and tools? Great, you'll find them in our blog - please click 

Dear Diary: Markus

We can expect quite a lot in the social media sector as well. We already know one or the other and it continues to be a trend and has not lost its importance. But there are also some new things or they are gaining in importance again. 2024 will be exciting, we have researched and found a few sources that agree on some aspects. Here we go.


Yes, yes - Generation Z. It is becoming an increasingly frequent topic of discussion, and in some cases you can already tell that things are changing because of it. 

As the first generation, they have grown up with social media, and the younger members of GenZ in particular are unfamiliar with a world without social networks. People use the media to document their own lives, keep a diary and simply share everything. This includes opinions and content about brands and companies. 

Especially through TikTok, there is more and more video content from GenZ in which they tell and post about brands. In the coming year, this will continue to grow and companies can take the opportunity to use and leverage this UGC (user generated content - what this is, we have covered in this 

Not a new trend either, but more important than ever as the "video" format continues to grow in importance as well. Content is being shared more in video form - and people don't always have the time to sit down comfortably and watch videos. Videos are often consumed on the way to school, work and the like, or even in between. And since you are sometimes not alone - like in the subway - videos are watched without sound. 

So if you don't use subtitles in your videos yet, you should urgently start doing so. The content of a video is important - but you can also just read it, right?


No surprise to those who spend a lot of time in social media circles: The boom platform TikTok will continue to grow and also continue to gain in importance. 

Presumably, in the coming years, virtually no company will be without an account - just as was the case with Instagram. 

So, companies beware: TikTok will most likely play a role in your marketing and corporate strategy.


Our fourth trend came up strongly back in 2023, and videos played a big and important role there, too. Of course, the further growth of TikTok also conditions this trend. 

Nevertheless, it should not go unmentioned, because posting pictures with texts remains important on Instagram and Facebook, but for reach and growth, videos will also have to be posted. 

On Instagram, reels will become the dominant format and through YouTube Shorts and TikTok, short-form videos will also come more and more on all other platforms.


Trend No. 5: SEO on social media replaces hashtags 

Now it's getting exciting - search engine optimization on social media. Wait a minute, we've only heard of that from Google so far, right? 

Yes exactly, SEO - the "holy grail" if you want Google to love your content. But now it's the case that almost half of 18-25 year olds use social media as their search engine, and this engine can be optimized too. 

So keep using hashtags? Well, sure, because that remains important. But also the interaction of content on the website and Google and social networks must now be considered more. Because social SEO is not a separate area within the SEO discipline - it is the interdisciplinary interaction of different areas of online marketing.


You really only know raw from sushi or raw food. But "Raw" is the kind of content that will be demanded in the coming year. 

It should be real, authentic, human or simply "raw". Not everything has to be elaborately produced, sometimes real is simply more. A face to the brand - and a real one at that - is becoming more important both in exchanges with potential customers and in marketing as an employer. No more selling - hello content that makes me laugh.


LinkedIn is no longer just about posting jobs, finding jobs or sharing about jobs. Users have started posting more unedited content inspired by their experiences. And it's a lot about showing your true colors and being honest about how you don't get along when juggling tasks. The social media platform is evolving into a more personal platform with posts where you can find advice on just about anything. This trend started during the pandemic - but it continues and it remains to be seen which content type will be preferred by the algorithm in the future.


Trend No. 8: Social commerce, for real now 

Yes, we've heard that before, too - shopping via social media. But precisely because GenZ uses social media as a search engine, it's also clear that shopping can be done via it and that this is even demanded. For marketers and companies, this means that in 2024 the online store must also be linked to Instagram and Facebook and that a store should be set up accordingly via Meta. Not witchcraft, but necessary. Because at the latest since the trend hashtag on Tiktok #tiktokmademebuyit, it should be clear what possibilities the platforms offer.


We already mentioned it in our article on Trends for Design 2024 (linked), but it also plays an important role for social media: augmented reality. Development continues to move forward, and even though widespread (and more importantly, broad, commercial use for businesses is still in its infancy, augmented reality (AR) technology will seamlessly connect the digital and physical worlds in 2024, providing users with interactive and immersive experiences.While Snapchat and Instagram have already integrated AR filters and effects, AR technology will continue to conquer the other social networks. 

We all remember Pokemon Go with more than a billion downloads - and that was just the beginning. Meta will show us in the next few years what new products and "toys" will turn the market upside down.

Trend No. 10: Influencers - small, smaller, smallest

Influencers are and will remain an important "player" in marketing and also in the promotion of companies and brands. However, the focus here is shifting away from the "giant reach" to the smaller influencers - also in the micro and nano range.

Many of the smaller influencers often occupy niches and have less reach, but usually a higher trust rate and also more engagement. And companies will take greater advantage of this in the coming years: Less reach and more trust and engagement.



We didn't make up these trends, of course, but went on a search to gather what content all the sources had in common. 

Here are three articles that are quite interesting for further reading: 

An interesting year lies ahead of us, a year that will certainly bring many changes and trends that will last and those that will not even last a year. Especially in the software and technology sector, we will certainly have more to look forward to in the coming years. 

We are excited about what lies ahead and look forward to new opportunities and challenges. Read more on the 

Take a look - Social media trends 2024 

It's that time again - we can introduce a new face and welcome a new team member to our agency. Our web development team has grown and is getting energetic support. And what tasks this candidate will face, we take a look at now. A new Dear Diary - Let's go.


Hey, I'm Veronica and since August 2023 I'm part of the web dev team at Flanke 7. I'm very happy to be part of the team - and as it is in a diary, I'll tell you a little bit about my everyday life and my tasks. 

What I do in detail depends on the wishes of our customers and what our design team has conjured up from them. Ultimately, I take over the implementation of what was previously developed and conceived. The nice thing is that I can also come up with good ideas to add a few highlights using modern technologies.

A "standard project" - if there is such a thing, because our clients are super colorful - usually goes like this: I first get all the tools ready that I need for a new site. We usually work with a CMS (Content Management System), where all the content - text, photos, videos, etc. - is uploaded. But this alone is not enough - we also need a hosting platform, because this is where the finished site will be published later and is then accessible to everyone on the Internet. And last but not least, code management is very important, which means that every time I program something, I upload the code to the cloud afterwards. That's super important, because then all versions are available to everyone and aren't just buried in the depths of my laptop. And in case I ever get my laptop soaked with coffee (fortunately, this has never happened to me) or I have a breakdown, then the work was not in vain and you can continue to work on an earlier version, for example. When everything is set up, I can start working on the code.

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Here maybe a little fun-fact on the side, because programming is not like many imagine it. We don't write down every single word, many of the hundreds of lines of code can be found in code that has been written many times before and can be copied. Or we use code that is always used in web pages anyway and can be filled in automatically by code editors (the program in which you write the code). We type a lot, the fingers often glow, but there is also one or another workaround 😉


Research - and a lot of it - is also an important part of my or our work as developers. We "must" always know what new features are coming to the market, and it feels like this is the case every day. Of course, there is no obligation, but you also want to develop yourself further or try out new things and learn which technologies exist that you haven't used yet. Sometimes you also read code that is publicly available from other developers around the world to get inspired, for example, how you can improve your own code even more. 

My day is always a colorful mixture of consultation in the team, scheduling the tasks assigned to me and also keeping an open eye for tasks that have not yet been on the schedule. A lot of coding, a lot of googling and from time to time communicating with customers or even creating explanatory videos on how to adapt the content on my own website. 

In between the customer projects I have time to implement a few ideas for Flanke 7's own projects, such as our own website but also, for example, our new Shopify app.


I am also one of the F7 team, who is not at home in the beautiful Ländle, but works 100% remote. Most of the time I'm in my wonderful apartment in the middle of Dresden's old town or sometimes in a coworking space, because sometimes you're a bit lonely at home. After work I go to squash or yoga or in the summer with a delicious drink to the Elbe. 

That's why I only see my team at great team events on site in Schorndorf. But we talk every morning in video calls or in between whenever I need something, so I can always rely on a quick response. 

I came to Flank 7 via a small detour, because after my studies I worked as an IT consultant and then, after further training as a web developer, I started working at F7. Now I finally feel like I've arrived and I'm very happy with my work.

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Oh yes, there are a lot of things - but if I had to choose, it would be the creation of really cool and beautiful animations, which make sure that visitors of websites don't want to leave the site anymore, because it's so much fun to scroll through the page. 

And the highlight - of course - when a new page is finished and handed over to the customer and when there are happy reactions (because that's what we do it for), then I'm super happy that the customer can hold the nice, finished result in his hands. 

Of course, sometimes there are days when you are very close to despair, but it's also fun to dig into complex coding problems and to take them apart for so long and to think about a concept for the solution and to test different ways until everything works out and the site looks exactly as you (and our customers) imagined it. For me it's like a puzzle, you keep trying new pieces until everything fits together so that the result is a beautiful picture.

A dreamy closing sentence - big thanks to you, dear Veronica for your insight and effort. We're so happy to have you as part of the team! 

Looking for posts on marketing, WebDev and design? Or even tips, tricks and tools? Wonderful, you can find them in our blog - please follow this 

Flanke 7 GmbH

Jamstack Websites + Performance Marketing

A powerful combination

Projects (All projects)

Stadtwerke Schorndorf

Do you like our projects?

Blog (All posts)

Dear Diary: Markus

Take a look - Social media trends 2024

Dear Diary: Veronica