Contrapunkt Consult
Mission
If you are at a turning point in your life or can no longer see the forest for the trees, it can be helpful to get an external perspective. A look at yourself as an individual, a look at your own team and its dynamics, a look at your own company, a look at conflicts. Coach and consultant Katja Pleterski takes such a look at the respective aspects and challenges for her clients, adopts different perspectives and provides support.
For Katja, it was time to rethink her own image on the World Wide Web and to reposition herself in the process. After all, just as people change, so should your own image change over time.
Our task was to develop the “Katja Pleterski” brand together with her. Marketing people as brands is particularly complex, as it is often the small aspects that make up the appeal factor that are not so easy to grasp.
However, it was not just about improving the user experience and making it easier to find your way around the new site. Simultaneous marketing of services, presentation of experience and, above all, a focus on the aspect of “confidentiality” were also important elements for the presentation of Katja as a person and brand. Proving this is not easy, because many of the clients prefer anonymity, often even when the support may have come at just the right time in difficult phases of their lives.
Project scope
- Needs and potential analysis
- Implementation concept with graphic drafts of the web design
- Refresh of the corporate design
- Start of the development of a personality brand
- Textual revision of the entire site with a new approach and new focus
- Design of the presentation of the services with a focus on added value
- Conception of the content structure
- Web development with Node.js, Next.js and Hygraph CMS
- Hosting via Vercel CDN
The result for Contrapunkt Consult
A new site, just like Katja, warm and friendly, bright and inviting, personable and honest, with the most important information summarized in a way that makes it immediately clear why working with Katja can bring the change we are all really looking for.
By significantly reducing and focusing the content, not only was more space created for viewing. Finding your way around has also become easier, faster and simpler. A new design, individual, modern, clean, and also soft, clearly shows what Katja stands for - the support is just as individual as each individual themselves.
For companies that are at a turning point, a clear process has been outlined that not only outlines the collaboration, but also clearly shows where problem areas can often be, but also where hidden potential lies dormant.
The person as and behind the brand
Presenting a person as a company, a person as a brand - that was the central task and challenge in this project. On the one hand, the experience must be used as an “anchor” for sales, but at the same time the person behind the brand with empathy, listening and co. is what can build and maintain trust. A field of tension, a challenge, but also a clear opportunity for positioning.
Ultimately, however, the project developed in a clear direction: the focus was on people - in this case Katja Pleterski. And not just the person “Katja”, but all the people who receive help and support from Katja.
Because without Katja, there would be no brand, and without Katja, there would be no experience in dealing with teams, conflicts and change. And without clients, no coaching either, and here, too, everything revolves around people.
Presenting Katja as she is - with her view of the world, her individual experiences, adventures and personal background - makes the project not only complex, but also exciting. Because at every point, you could always ask yourself whether or not the next building block would lead to a little more confidence in yourself. And if not - then that's exactly where we had to start again.
Speed is still crucial tomorrow
Even if the content focus was on presenting the person and brand “Katja Pleterski” accordingly, it is also important that the website for Contrapunkt Consult has an appealing design, that the texts and images invite you to stay and, last but not least, that the experience on the site is positive. This is another reason why the switch to a JamStack site was advantageous in this case: Imperceptible loading times on the website make for a seamless experience and deliver exactly the focus on what's important: the company.
Switching to JamStack is not a decision that has to be overturned tomorrow - speed is and remains the be-all and end-all in the areas of SEO, SEA, UX, UI and ultimately also in the memory of users and visitors.