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Using seeds and fertilizer to increase reach and interactions

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The spotlight on: Content and video seeding 

More reach, a larger community and, in addition, addressing the right target group - this is what all marketers around the world work on day after day for the respective company or, as in our case, for many different customers. 

It's not that easy and it takes different strategies. But the good news is that there are always new ideas from clever minds so that we can do this more cleverly.

What is content seeding? 

For the explanation, it makes sense to separate and translate the two terms, because that makes it much clearer: content, the English term for content or qualified content, and seeding, derived from the English verb to seed, which means to sow or sowing. Literally translated, content seeding is the sowing of qualified content. But what does that mean exactly?

Content seeding is a strategy in content marketing that aims to distribute content in a targeted manner by placing this content in the environment of the relevant target group. The big goal here is to expand reach and collect measurable reactions in the form of views, traffic, likes, shares and also links by the target group. Content seeding is not about placing a specific piece of content under the nose of the target group, but rather preparing the content for a variety of media formats and then distributing it widely. In this way, potential customers can be picked up wherever they happen to be. The targeted use of links and also interactions should contribute to independent, additional dissemination. 

So even before and during the production of content, it is planned and decided how this content can be exploited for various channels and formats. These include websites, blogs, social media, white papers, presentations, videos, podcasts, newsletters, etc.

In addition to the main goal, the expansion of reach, content seeding serves to reach new target groups and to improve visibility for SEO via appropriate backlinks. 

Let's put it in a nice metaphor: The marketer is like a gardener who has his flower seeds (content, in the form of e.g. videos) and sows them on exactly the field and in exactly the pot that is closest to the target group. Clear, isn't it?

If you're looking for an all-around guide to content seeding, you should definitely take a look at this article, because it describes content seeding from A to Z.

What is video seeding?

Video seeding is a form of content seeding with a special focus on video content. The content strategy is based on the format "video" and plans before and during the creation of which channels should be used to seed this format. Again, the main focus is that the videos should lead to a wider reach and that the desired interactions take place via the various channels in the form of views, sharing, etc. 

In content seeding and thus also in video seeding, in addition to organic distribution, i.e. posts without paid distribution, a strategy of sponsored distribution can also be considered in parallel. 

Here it is advisable to observe the target group and the reactions to the content played out and then to additionally place selected videos on selected channels in a paid manner. This is based on the following hypothesis: If a smaller target group is already highly interested in a topic presented in video form, it could also interest a larger target group. 

If you are looking for a video and would like to use it for your own marketing, please contact us by e-mail or phone. We support you in planning, creating and also playing out high-quality video content. Read more here.

Why are videos becoming more and more important? 

We've all heard it said that videos are becoming more and more important, but why is that actually the case? Here are a few reasons: 

High user preference: videos have a high appeal to users. They are entertaining, visually appealing, and can convey complex information in a way that is easy to understand. Many people prefer to watch a video rather than read a text.

Better attention grabbing: In a world where attention spans are getting shorter and shorter (we're talking a few seconds here), videos are effective tools for grabbing the attention of your target audience. By combining visual and auditory stimuli, videos can evoke emotions and create a stronger connection with the viewer.

Rising demand for video content: The use of online videos has increased sharply in recent years. Platforms such as YouTube, Facebook, Instagram and TikTok have a large user base and offer companies the opportunity to directly address their target audience. Demand for video content is high, and companies need to meet this demand to remain competitive.

Viral potential: videos have high viral potential. If a video is engaging, entertaining, or informative, it can quickly spread across the Internet. Sharing of videos by users can lead to exponential reach and visibility, which is extremely beneficial for branding and spreading company messages.

Versatility: Videos can be used in different forms and for different purposes. From product launches and tutorials to interviews and animations, there are many ways to use videos in content marketing. They can be optimized for different platforms and used on websites as well as social media.

So it's clear: videos are becoming more and more important, and now we know why. In content marketing, they offer an interactive and engaging way to engage with the target audience and generate attention.


So what have we learned? It's not enough to produce valuable content. Of course, this is an important first step, which has become indispensable nowadays. But content needs to be well placed. And: it should be produced not only for one format, but on the basis of a topic within the framework of a strategy for different formats and channels, so that it finally catches on with the target group. Sounds easier than it is, but it is becoming increasingly important. 

A consistent external image has always been important for companies, and it always will be. Because that's how the target group recognizes what you stand for and what values you represent. 

Speaking of values and valuable - you can find more valuable content on our blog. Feel free to take a look.

Do you have an exciting project?

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Feel free to contact us,
we look forward to exchanging ideas with you.

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