Display 7

We develop Jamstack websites and performance marketing for municipal utilities and municipalities as well as small and medium-sized companies and combine them to create a lasting sense of achievement.

A powerful combination

Jamstack Websites + Performance Marketing

<h1 class='heading__h1'>Flanke 7 GmbH</h1>

Do you like our projects?

Blog

All posts

Projects

All projects

The fastest websites in the industry: We develop extremely fast jamstack websites ✅ + performance marketing ✅ for lasting success.

Flanke 7 GmbH: Jamstack Websites + Performance Marketing

The number of online stores today is so large that it's easy to get lost in the competition. No matter how good the products are - and even if they perform better than in direct comparison, there are so many stores that it has almost become a supreme discipline to be seen. Because only those who appear high up in the rankings (and of course also use other marketing measures correctly) have a chance of being bought in the store. What's more: New stores and sales via dropshipping are not decreasing either. The light at the end of the tunnel? Using a targeted SEO strategy to rank the product and category pages in the store so highly that visibility generally increases and thus also with the desired target group. 


E-commerce SEO encompasses the process of targeted optimization of an online store to increase its visibility and ranking in search engines such as Google. The focus here is on improving the performance of category and product pages, as these usually generate the highest turnover. The aim is to place these pages ahead of the competition, which is often more cost-effective than expensive paid advertising. 

It involves both content and technical adjustments to comply with existing guidelines and specifications and with the help of various on-page and off-page measures, the "visibility ladder" can be climbed further. A detailed product description alone is not enough to achieve successful search engine optimization in e-commerce. 


Point 1: Your site must be secure, we are talking about the "S" in "HTTPS". If this is not the case, you should urgently change this, because not only search engines attach great importance to this, but also browser systems such as Chrome or Safari. 

Point 2: The structure of your store should be set up in such a way that navigation is as simple as possible. The most common structure is: Home > Category > Subcategory > Product. This structure also helps Google to understand how your store is structured. Therefore good for the ranking. 

Point 3: Offer filter options and make them as diverse as possible. Don't just filter by size, but also by color, price, ratings, etc. This also helps the ranking. However, make sure that your URL remains readable, otherwise Google will find it more difficult to crawl. 


Keywords are the basic building blocks of SEO - and of SEA (i.e. search engine advertising) too. The first step is to carry out keyword research. However, as there are many clever minds who have already written hundreds of articles on this, we'll link you to one here instead of going through it all again. Like the one from 

Sodala, now you've learned that and know what terms your target group is searching for. Now it's time to fill your category and subcategory pages with these keywords in a meaningful way.

This is no longer just about search volume, but more about using common sense. 

An example: You sell headphones from different manufacturers, but not from big companies like Apple or Bose. You should therefore focus on keywords that describe the features of your headphone brands rather than using search terms such as "Bose" just because it is searched for a lot. Right, right?

You also need keywords for your product pages themselves, but it's only advisable to research "extra" keywords if you don't have any branded products or are building your own brand. Otherwise, it's all about providing the text for your product with the most relevant terms and at the same time trying to describe features, highlight benefits and, ideally, give the customer the feeling that they can become the hero of their own story through your product. It's classic storytelling. 


There are two central areas in SEO: OnPage and OffPage SEO. On-page SEO refers to all measures that are carried out directly on the page, such as the optimization of images to achieve shorter loading times, or meta descriptions, title tags and so on. Off-page SEO, on the other hand, includes all measures that take place outside your own website, with link building playing a particularly important role.

 has more information about on-page SEO, including pictures and examples, so take a look here.

Let's move on to off-page SEO: The most important factor here - outside the page - are the links. Compared to other sites, link building is a little more complicated because people rarely link to products from external sites, unless it's for reviews and feedback. The easiest way to get people to leave feedback on your products is to give them something in return (e.g. a discount on another order). This way you can help ensure that there are links pointing to your products. But there are even more methods in off-page SEO and good luck! There is another article we can link you to here: 

The technical aspects have been taken into account, the right keywords have been chosen, on-page and off-page SEO have been ticked off - what else needs to be done now?

You read about it everywhere and for a few years now you could almost think that it has become a buzzword, but no: content marketing is and remains super important. 

Content marketing is also important for an e-commerce store in the SEO sector, because it's never just about the right keywords or the right terms for product categories. Content must be relevant and useful for the reader. So it is not enough to describe that the coffee machine can make coffee, but it is important that potential buyers understand how full-bodied the taste is, thanks to the unique nature of your coffee machine. 

Once you have found the right keywords, you should then look at them from different angles and incorporate contextual knowledge - always from the perspective of a potential buyer and always in order to answer the question for this potential buyer: "What's in it for me?" 

SEO is not an end in itself and it is not enough to write texts that are easy to read. Of course, readability is essential, because otherwise nobody will look at it. But the texts must be informative and relevant for the user, offer added value, contain the right keywords, be short and concise, but still contain everything important and then, of course, the style should not be completely neglected. 

SEO in the e-commerce sector is very important, because with the large number of stores on the World Wide Web, the competition is just as fierce as with classic websites. So if you haven't thought about it yet, get on your laptop and do some research. The good news is that there are many very useful articles that can help you. 


You can also find more articles from us on the 

Your tips for e-commerce SEO  

Social networks are constantly evolving, content has to be consumed faster and faster, videos are the new thing. Is it still worth writing a blog at all? It's actually funny that we should address this question in a blog article - but for us at Flanke 7, the blog continues to work very well. But it's not just us who write a blog, other companies continue to do so too. And this despite the fact that blogs have been on the Internet for a long time, even longer than social media. So the question is probably justified: is it worth all the effort?


Even if it is worthwhile for us as an agency and we see the long-term growth through content marketing that we had hoped for, we as a company cannot of course speak for other companies. But: We have done some research and there are other people who are asking and answering this question. Here are a few figures: 

These are all very promising figures, but despite everything, the question remains as to whether the effort is worth it, because a blog article is not written in 5 minutes. Good research is important, as is grammatical correctness and questions from SEO experts, and then of course the E-E-A-T rule.


Anyone who wants to produce a lot of text quickly since 2022/2023 knows and loves Chat GPT and runs riot with a wide variety of prompts. That's why we asked the fastest writer in the world whether blogs are still worthwhile. We quote him here: 

"Yes, blog articles can definitely still be worthwhile, especially if they are well researched, informative and engagingly written. Here are some reasons why blog articles can still be a worthwhile investment:

Of course, it's important to understand the needs of your target audience and ensure that your blog articles offer them added value. If you create relevant, interesting and well-optimized content, blog articles can still be a worthwhile investment today."

That should have answered the question, at least through Chat GPT, of whether it's still worth writing a blog in 2024.

bram-naus-n8Qb1ZAkK88-unsplash.jpg

What other reasons are there for having a blog? 

Yes, Chat GPT seems like a miracle cure and you just want to believe everything that is spit out. In this case, the reasons listed are indeed correct and according to our assessment - and extensive research - we can find similar opinions. Whether they were all generated by Chat GPT - we'll never know 😀

But there are still people out there who type diligently themselves (like us) and think about what makes sense for readers they want to entertain and inspire.

A few reasons why a blog will still be worthwhile in content marketing in 2024: 

So we definitely believe that blogs will still be worthwhile in 2024 and even in 2025. Of course, you shouldn't put yourself under pressure. Nobody has to deliver content in the form of well-researched articles several times a week. We are happy to leave this job to journalists. Publishing a new article every two weeks is also a good way to keep your target group happy. 
⁠Take a look at "

" - a blog that also writes about why blogs are actually useful and, of course, still up to date. 

By the way: the most popular blogs are from the "food, lifestyle, travel and arts and crafts" 

There may be some people, who share the opinion, that blogs are no longer up to date in 2024 and that it would be much more effective to concentrate on your TikTok account. We share the opinion so far, that it is always better to have one account that you put your resources in, than having 10 and not taking care of them. 

However, blogs are still a thing - maybe we will have a future with a great mix of blogging and videos via TikTok. Maybe we will have a time that you can consume the summary via TikTok and you get a link to read more on the blog on a website. GenZ could be in to ist and there would also be content in search engines. 
⁠If blogs are still a thing is a question you can’t answer once and for all. For now we can say: Yes, it can be worth it to have a blog. What will happen in the next few years - we will see.  


Looking to pass a little time, until we know what will happen? Amazing, you can read some of our F7 

Are blogs still a thing? 

Leaving the comfort zone, improving learning effects, winning customers, testing applicants' qualifications - all this is made possible (in a modified form) by transferring typical game elements and processes to non-game contexts. Sounds like magic? You might think so, but what lies behind it is - drum roll - gamification.


Gamification is a method in which typical game elements are introduced into non-game contexts - that much is already clear from the introduction. The concept is based on the idea that people are naturally game-oriented and enjoy mastering challenges and receiving rewards. The aim is therefore to promote motivation, engagement and interaction using something that has been positively associated with us since the beginning of our lives - play. 

By integrating game mechanics such as scoring systems, progress indicators, leaderboards, badges and competitions into areas such as education, work, healthcare and even marketing, companies can influence user participation, learning or behavior in a fun way.

This is nothing new in the education sector, as many learning apps award badges and points for answering questions correctly or achieving learning objectives, for example. In the fitness sector, there are also apps that reward regular exercise, for example. 

Gamification is used as a method to increase user motivation and engagement, simplify complex tasks, promote learning and improve user loyalty.


But of course we're all asking ourselves the question: where can you use this game stuff? Well, for example, when developing and designing a new website. 

In this area in particular, there are mechanisms that can have a very positive influence on user interaction and loyalty. 

The following examples can also be partially applied to online stores, let's get started: 

Competitions or rankings are another stylistic device from the gaming industry that are also used on websites or in stores. Competition in particular is part of human nature and we like to be triggered to outdo others.


The possibilities here are also very extensive and we are all familiar with many of them from our everyday lives. 

We have already seen rewards and loyalty programs in stores, but they can also be used as part of a clever marketing campaign. And the good thing is that everyone usually benefits. 

Competitions and challenges are becoming more and more common on social media - followers are encouraged to share content with slogans such as "Show me your best ...". Not only a way to reward the best, but also encourages engagement and produces UGC (user-generated content). 

Companies whose products and services are a little more complicated can also make use of gamification in the context of knowledge transfer. Virtual training courses, the good old quiz or interactive tutorials are just a few of the possibilities. 

The technical possibilities offered by VR and AR (virtual and augmented reality) are also changing the nature of campaigns. Interactivity is no longer a challenge and with mini-games via QR code from a poster or puzzles, the whole thing can now be moved to another world. 

There are other possibilities and there will probably be even more digital support in the future. But the fact remains: gamification can help improve interaction with the target group in marketing, increase loyalty to a brand and therefore have a positive impact on sales in the long term.

andrey-metelev-DEuansgqjns-unsplash.jpg

First things first: gamification is not a panacea and it does not work under duress. It is a tool that appeals to people's natural urge to play and works best when there is more self-motivation (intrinsic) than external motivation (extrinsic). And therein lies the crux of the matter, because in marketing in particular, the starting point is always extrinsic. So how do you solve this? 

How wonderful that there are many clever people in the world who pass on their knowledge. One of these clever people is management consultant and author Yu-kai Chou, who is more than good at gamification. So well, in fact, that he has developed the 

The basic assumption from the gaming industry, which has been generating billions for video games and the like for years, is the following: Games have no other purpose than to please the player. Keeping the player happy, entertaining the player - that's what it's all about. Sounds simple, but it's not. The games industry has perfected this and shown us that it is the "master" at promoting motivation and engagement. And intrinsically. 

Yu-kai Chou followed the gaming industry for a long time and developed his framework with 8 principles based on this experience and knowledge. 

If you would like to find out more about the individual principles, you are welcome to read the corresponding 

, where everything is explained in detail. 
⁠For intrinsic motivation, games trigger crucial feelings that make you want to play again and again: 

And we all know exactly that - and much more - and have experienced it not only in games, but also in films or series, for example.
⁠Now there are also extrinsic triggers and together with the self-motivation triggered by various feelings, gamification can work: Curiosity and the unexpected combined with social participation and the feeling that one's actions have a social meaning. And there are two very clever drives that are also partly responsible for gaming addiction: The feeling of being called to do something (Not just for yourself, but for a large community) and the feeling of having to stay active in order not to lose what you have gained. You can read more about this in 

.
⁠Simply crazy and of course there's more to it than that - especially in games, graphics and speed are also an important factor. But ultimately, we are using triggers here that can trigger something in the human brain that can be addictive.


Gamification - a method of awakening the play instinct in people and helping to influence an action through a clever combination of extrinsic and triggered intrinsic motivation. Crazy, isn't it?

Flanke 7 GmbH

Jamstack Websites + Performance Marketing

A powerful combination

Projects (All projects)

Display 7

Do you like our projects?

Blog (All posts)

Your tips for e-commerce SEO

Are blogs still a thing?

Let’s play a game